Your job as a realtor is incredibly important. Not only are you helping people find a structure that will protect them from the elements, but you are assisting in the search for a place where they will make memories, raise a family and always feel welcome. That can be an incredibly tall order to fill.
To ensure your success and inform potential clients that you exist, you need to do some marketing. Most of your efforts will be focused on the local market, so doing what you can to let the community know of your existence is vital. However, it goes beyond that. You want to let people know that you go beyond selling to taking pride in the local happenings. You also need to have your finger on the pulse of the housing market. Below are ways to accomplish those goals.
Have a Presence Online
The vast majority of people in this world begin their search for anything online. It doesn’t matter if it’s a pair of shoes, a book a home or anything in between, the internet is their go-to source for information. Thus, to ensure that you are being found by potential customers, you need to make sure you have a presence online.
This will include a website and social media pages, including Facebook, Twitter and Instagram. However, you need to go beyond having these sites online and using them to your advantage. In particular, you should be advertising on social media.
Social media is where people hang out and chat, so this is where you should be focusing your marketing campaigns. Placing ads on Facebook and Instagram is a great way to be seen, and they even give you the opportunity to tailor your message to a specific audience. That means that you can pick the age, geographic region and other specifics to ensure your ad is reaching the right people.
In addition to advertising on social media, you should also consider placing ads on Google and using Adwords. Again, you have the opportunity to target specific people with focused criteria, and this is one of the best ways to attract new people to your business. Search engines are where most people start when looking for products or services they want to buy, and with an ad, you can appear at the top of the list and ensure that people are clicking on your link to see what you have to offer.
Send Out Direct Mailers
While being online is one of the easiest and most cost-effective marketing strategies to get noticed by potential customers, don’t underestimate the power of sending out direct mailers. The vast majority of people who will be looking up your information online will either be in the market to buy or sell. If you’re looking for a way to attract customers who may be on the fence or will need someone in the future, then real estate postcards are the way to go.
Working with the right direct mailing service provider is essential, and Wise Pelican has made it their sole focus to get you the materials you need to be a successful realtor in your community. They have hundreds of different templates to choose from, so you are sure to find a style that will convey your message perfectly to potential customers. Without requiring a minimum order count, you can send your information to as many or as few people as you desire.
In addition, Wise Pelican also offers custom mailing lists. This will save you time and effort when it comes to determining who you should be sending your direct mailers to. They’ll also mail the postcards for you, and you can track them through the postage system so that you know exactly when they get mailed.
The internet has changed how people find your business, but utilizing traditional methods such as direct mailers can help you reach a different demographic. Using these marketing strategies in conjunction is the best way to ensure you are reaching every potential customer within your community.
Get People Talking
While it is incredibly beneficial (and necessary) to have a presence online, word of mouth is still one of the best ways to attract new customers. There are several ways to do this, including getting people to leave reviews about your business online or having them talk about you throughout the community.
If you really want to make an impression and have people talking about you, then go out of your way to remember your clients’ special occasions, including birthdays and anniversaries, and send them a card on that day. If they happen to buy a house from you, send a personalized thank you note or housewarming gift. On the anniversary of the purchase date, send them another card that lets them know you hope they are still happy and satisfied with their home.
You might even consider offering a referral incentive program. This might include offering them cash back rewards if you sell a home to any of their family and friends. Or maybe you have the ability to offer them discounts on house services, including working with local landscapers or contractors. Not only is this a good way to get people talking about you, but you will also be promoting other local businesses, who in turn will be promoting you.
Get Involved with Your Community
Since selling houses is such a locally focused business, when it comes to marketing yourself as a realtor, you want to show that you care deeply about the area in which you live. This could include sponsoring local sports teams or donating money to charity. You and your employees can also volunteer your time to help with various events, including local clean-up days, parades or other celebrations.
Potential clients will find you trustworthy and knowledgeable if you let them know you are involved with the community. This is also a great way to have your business stand out and get people talking about you in a positive manner.
Get Started Today!
For many, marketing is viewed as a challenging and time-consuming task, but it’s necessary if you want people to know about the products and services you have to offer. The best course of action is to combine digital and traditional marketing strategies, as this will ensure that you are reaching a wide range of potential customers.
It’s never too early to start your marketing campaign to promote your realty business and sell some houses. You have an important role, and if more people know that you are willing and able to help them find their dream home, the more clients you will attract and the more houses you’ll be able to sell.
To read more on topics like this, check out the marketing category.