Let us get one thing straight from the start: Social media presence is highly essential for your business. No matter if you have a small home-based business, a local shop or a big company, you need social media to do effective marketing. With 3 billion people and more joining every day, social media platforms are the best way to connect with customers, promote your brand, and increase sales. If you have not focused on building a strong presence of your business on social media, then your customers are already or will soon choose a competing company. Now it is up to you whether you consult a social media marketing agency or dive into the whirlpool of social media yourself.
Since various social media tips and strategies are advised left and right, we have singled out five best actionable ones which will honestly help with business growth.
#1: Focus on the basics
The first thing you need to make sure of is that you treat each social media platform you have for your business as an individual entity. Each social media channel that your business has will have the same content but expressed differently. For example, with the LinkedIn audience, your post will share quality and detailed information while with the Instagram audience, you will focus more on the visual aspect. Apart from this, make sure that all your social media profiles have something in common, which makes them recognisable as your brand or business. The easiest way to do that is to have the same profile pic, handle and a similar bio. You can, however, change the banners’ design but retain a similar colour palette of each social media account to engage better with your followers.
#2: Drive traffic to your store/website
Like every business or brand, you must also have an online store or a website. With the audience targeted Facebook advertising, you can easily bring more traffic to your store. Facebook has more than 1 billion people logging in every day, but that does not mean they will automatically visit your page and then your website for purchasing. No, you have to do special marketing of your business in the form of Facebook ads which are designed to target specific people with the right offers.
#3: Use more video content
Most social media platforms have changed their algorithms now; they prefer videos above all other types of content. And this is easily observed when you check the feed of your favourite social media platform. According to Tai Lopez, a famous investor, and adviser to a lot of successful businesses, the best way to have the best engaging social media content is to share what’s authentic and fascinating in your life via vlogging. There are so many ways you can create quality video content. For example, you can share behind the scenes footage, debut a new product, show the audience snippets of your daily life and even share some business information. The more videos your feed has, the better your chances are to attract engaging lifetime customers.
#4: Get the right influencers
Usually, customers dislike being “sold” a product, but they love value shopping. So, opting for influencer marketing is a sure-fire way to attract customers and increase sales overnight. People trust reviews and feedback more than a company’s guarantee; it is just a way of life. If you can get your product or business vouched for in public by a trusted, relatable and famous influencer, expect a definite increase in new customers. Partnering up with the right kind of social media influencers can make your business profitable like there’s no tomorrow.
#5: Boost up the customer care
Providing a prompt and helpful customer care service is one of the best ways to grow your business. The better your communication with your customers is the more chances you have to improve and increase your business. Customers are attracted to considerate and caring businesses that respond to queries and feedback in a timely and thoughtful manner. Communicating with your customers not only humanises your business but also builds it as trustworthy and authoritative. You can take the following easy steps to ensure that your customer care skyrockets up in quality.
• Hire first responders for all your social media platforms. You can either hire a single person or go for assigning a separate person for each channel. Make sure you choose people who can post and monitor the social media channels professionally and properly.
• Make a troubleshooting archive which will hold responses and fixes to all common issues that can arise. And this will help you or your first responders to tackle customer problems, reviews, and queries on time.
• Find creative ways to engage with your customers. Usually, your social media followings are your regular customers or prospective ones. You can engage them with fun giveaways, humorous but attentive replies, and spontaneous gift surprises.
• Ignorance is not bliss. Make sure you know all the comments that are posted on your social media accounts. Whether the comments are good, critical or bad, you should know all of them to avoid any business detracting mishaps.
Building a strong social media presence of your business requires time and patience. It does not take decades, but it is best not to treat it as an overnight popularity contest. Implementing the strategies mentioned above will successfully kick-start steady and successful business growth.
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