Your web design plays a significant role as it determines whether your web visitors will stay or not. That’s why your website’s design must be as engaging and attractive as possible. The design also influences how people interact with your website. The design is what helps your visitors navigate your pages, read content, and even make a purchasing decision.
So even though many people will underrate the impact of a web design, the truth is that it plays an essential role in the success of your digital marketing strategy. This is why you need to follow the best web design practices.
Here are some of the 5 best web design practices according to the New York City Web Design Company.
1. Keep branding consistent throughout the site
Consistency is key if you want to keep your website engaging. A website design that lacks consistency can confuse users. It makes it difficult for the clients to tell what the brand colors are or what their logo looks like. New York web Design Company advises you that before you kick off your web design project, you need to identify what story you want to tell. And then base it on your brand values as well as your target audience.
2. Opt for simple navigation
The last thing web users want is finding it difficult to get what they are looking for. This, of course, is a turn off for many users, and they will probably never come back to your site. This is a huge loss for you. That’s why you need to ensure that your site is quick to navigate so that your users can access the details they need as quickly as possible. Having a simple and organized navigation is a major factor in the success of your business. So ensure that your users can access your products or services easily.
3. Use responsive design
People access websites using different devices, including desktop, laptops, tablets, and mobile phones. So as a website owner, you need to ensure that your users can access and navigate your website using all these devices.
A responsive design allows your website to adjust to the browsers and screen sizes of the devices your visitors are using. Whether a user accesses your website on a desktop or smartphone, the browsing experience should be the same. In short, a responsive design ensures that you provide a great experience regardless of the device they are using to access and navigate your website.
4. Include visual elements
Visual elements add some oomph to your website. They keep visitors engaged to your website. Generally, it’s more fun to browse pages with graphics and photos than browsing pages with only text. You can incorporate relevant photos and graphics throughout your content. That way, your users are more likely to keep scrolling through the pages. When it comes to using photos on your written content, the New York web design company advises you to use photos that are relevant to the content as well as your brand. The best thing would be to use photos of your work and your products.
5. Add a strong and clear Call to Action [CTA]
Call-to-action is what will prompt your clients to buy from you. Without a clear CTA, your visitors won’t know what to click next. A good website should have a clear CTA that push conversion rates higher. A cal-to-action can be directing your users to another page or tell them to sign up for an email list or include your contacts in which they can reach you. A clear CTA can turn your visitors into customers. Adding one to each page can significantly help you increase your conversion rate.
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