Building a successful business requires a lot of hard work coupled with some amount of smart work. Key ingredients of running a successful business involve efficient planning, strategizing, extensive market research, acquiring necessary manpower and proper execution of plans to name a few.
Now what does market research involve? Most newbies focus on understanding the customer psyche as they conduct market research so as to come up with a product that appeals to them. They get so carried away with this aspect that they almost overlook as to what their competitors are up to. It needs to be understood that keeping a close watch on the competitors’ activities is critical for every business. It is as essential as understanding the customer psyche. And this should be done strategically.
Every business, these days, is using social media platforms such as Instagram and Facebook to promote its business. Keeping a tab on your business rivals’ social media handles is therefore a good way to get to know them and their activities better. It is best to do so anonymously. Fortunately, there are certain sites that make you an Insta stalker effortlessly so that you can view your business rival’s activities secretly.
Here’s why you must totally considered using such sites:
Customer Engagement Activities
Taking a look at the Insta posts of brands gives a good idea about the strategies they are using to lure the consumers. The response they get on such posts helps understand as to how well those strategies are working.
Social media handles of your competitors will also give you a detailed account about the business events they are attending as well as the ones they have organized and are planning to organize. You may also enroll for such events and benefit from them.
Instagram handles also provide information about the new product and services brands are planning to launch. As you know about your business rivals’ plans, you can be ready with a better version of the product so that you do not lag behind.
So, you see how stalking your business rivals on Instagram can help you prepare better strategies!
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