No matter if you’re a casual blogger, an aspiring influencer, or are running a fully-fledged e-commerce site, all website owners aim to drive more traffic to their site to increase its exposure and generate footfall. After all, there’s little point in spending all that time crafting high-quality content if no one is ever going to see it, so finding ways to attract more users to your site is essential.
Moreover, as the prominence of a site increases, so will its potential to generate a viable income, whether that be in the form of online sales, advertising revenue, or indirect sales/partnerships with other firms. However, with more content now online than ever (at the start of 2020, the web was estimated to consist of a truly mind-boggling 44 zettabytes of data), it’s harder today than at any point in the web’s short history to find ways to get your site and content noticed, but not impossible. See how you can get more traffic to your site below.
Work with an SEO specialist – the best way to guarantee new visitors
Despite the fact there are now more web pages than there are people in the world, SEO marketing specialists have the knowledge and experience to promote firms online and guarantee traffic. Working with a professional firm like clickintelligence.co.uk is by far the best and quickest route to increasing your internet exposure. SEO is one of the most cost-effective forms of promotion you can invest in.
As well as this, there are some other tried and tested tricks you could try yourself.
Other tactics to increase your online exposure and drive traffic
Keep your content fresh, relevant, and informative and post regularly: High-quality content rules the online world, and if you repeatedly generate unique and interesting articles, you’ll go a long way to building a dedicated following. As an added bonus, Google also loves to see updated content, so they will rate you higher.
Set up an additional blog site for extra content: Very often, you’ll find you have content that doesn’t sit comfortably with your main site, but that could still prove interesting to users (very often, this happens with showcase sites where the front-end is dedicated purely to building leads). If you have additional articles or media that you think might be of interest, consider setting up a sideline blog site to give it a home.
Repurpose existing content for other channels: If you’ve written an article that has proven especially popular, think about repurposing it for other channels. For example, you might have an interesting text-based piece that could transfer well into a YouTube video or short podcast. Maximizing the use of individuals isn’t just smart – it’ll also save you considerable time and help promote you in different ways.
Guest write on other websites or blogs: Guest writing for other sites will give you an air of authority and allow you to add in an all-important link back to your site (great from an SEO perspective).
Devise a social strategy: Think about your audience and the social channels they’re most likely to use based on their particular demographic, then devise a strategy for each. It’s counter-productive to spread yourself too thin on social platforms, so instead, choose which ones are likely to suit your site best, then concentrate on regularly updating your users.
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