Selling your home should be approached from a purely business transactional standpoint. Every aspect of the transaction should be handled professionally and properly right from day one. This includes the selection of your listing agent right down to dusting the floors before the first buyer comes to see the home. Spare no expense and pay attention to every single detail and you will realize maximum profitability at the time of closing.
One of the major selling points is the visual appeal of a property. We have all heard the phrase “curb appeal“ which means that the landscaping is properly maintained and that the home is visually appealing from the street. Do not discount the value of hiring a professional stager to ensure that the interior of the home is equally appealing.
One of the mistakes homeowners make is believing that their home will sell itself. Sellers fail to remember that buyers are looking at numerous properties in a given day. What will make your house stand out is outstanding curb appeal and also a beautifully designed and aesthetically pleasing interior of the home.
Professional stagers have an eye for arranging furniture, clearing clutter and designing rooms that laypeople simply do not have. They have a knack for style, taste and color which evoke emotions on a room by room basis from prospective buyers. Stagers almost have a “6th sense“ so to speak and hiring one can literally be the difference of tens of thousands of dollars in terms of offers you receive from prospective buyers.
Like all professionals, you should diligently research the best and most recommended professional stagers in your area. Talk to your realtor about who he or she recommends. According to the Scottsdale realtor team The Kay-Grant Group, staging your home can reduce its time on market by as much as 75% and add additional benefits as well.
The home appears Well-Maintained
Buyers are more likely to purchase a home that they believe has been well-maintained by the owner. Having the home staged gives the impression that you have cared for the home and that there will not be any underlying surprises when the buyer makes their purchase. This is very important because buyers are very skeptical that the sellers might be concealing certain conditions that they do not want the buyers to know about. Having the home staged and well-maintained gives the impression that you have cared for the home during the entire time you have owned it.
You can begin packing sooner rather than later
Because your stager will require you to put away all of your clutter, this will force you to begin thinking about your move and to take definitive action. You will need to leave only the furniture that is necessary on display. Everything else will have to be packed up and taken out of sight. Clutter is the enemy of an effective sale transaction.
It makes the Asking Price appear more reasonable
If your home is immaculate and properly staged, the buyers will not have any reason to pick apart the home and try to lowball you. They will feel wrong and as if they are insulting you since you have made such an effort to put your best foot forward.
The home looks bigger
Positioning furniture and eliminating clutter opens up the space and gives the impression that the rooms are actually larger than they are. This is one of the main benefits of the stager-it is especially useful in smaller homes like condominiums where buyers are looking to maximize square footage.
Bringing purpose to every room
Colors, coordination and positioning mean everything when it comes to selling your home. The stager will accentuate the best aspect of every room and tell the story of your home in a way that only a stager can. Touching the emotions of the buyer is crucial and only by staging can you convey the message without words.
Buyers envision themselves in the home
If the buyers can see themselves living their day-to-day lives within the four walls of your home, you are almost guaranteed to receive a substantial offer. Because of the stager’s efforts, the home will be opened up and appear to welcome them with open arms. That warm feeling gives the impression that “it was meant to be“ for these buyers to buy your home. This is one of the main reasons purchasers buy a house-the fact that they can see themselves living in the home.
Stand out from the Competition
Buyers will visit sometimes 10 or 20 homes in a given day. They may see 40 or 50 homes in a weekend. Things become a blur to buyers as they go through these progressions. One of the only ways to stand out from the crowd is to have a professional stager bolster your home’s appearance and make a lasting impression upon not only the buyers but upon their realtor, who will advocate for you if they see you have made the effort to show off the best features of the home.
The first foot a buyer steps in the home is of critical importance. If they do not feel that “warm and fuzzy” emotion, that will often travel with them each step of the way. This is not only true with home selling but it is also true in life. The first impression of anything cannot be undone-as they say you never get a second chance to make a first impression.
These are some of the main reasons why hiring a professional stager gives you a head start on the competition. Do not be fooled-the competition in the home selling market is very competitive today and you must take every step within your power to ensure that your home stands out. Hiring a professional stager will give the first impression to the buyer and their realtor that you are entitled to a full price offer. You will draw more buyers to your home since word will spread that it is well-maintained and you will see that the competition for your home will increase resulting in maximum profits at the time of closing.
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