If you’re interested in harnessing the power and influence of social media, read on to discover a few must read social media marketing tips.
7 Effective Social Media Marketing Tips:
1. Make sure that your posts are engaging
There’s no point having thousands of followers, if only a handful of your followers make an effort to engage with your posts. A great indication of how successful your social media accounts are, is to see how many users have posted comments on your posts or shared your posts with their own social media networks.
2. Make sure to post on a consistent basis
Remember that there’s little point in posting three times in 24 hours, if you then go several days without posting on your social media accounts. Instead ensure that you have a consistent, reliable posting schedule for all of your various social media accounts.
Another reason why it’a a smart move to post on a consistent basis is so that your audience can get used to your posting schedule. As an example, fans of your Facebook account, may make a habit of checking your Facebook wall, at the time of day which you regularly post brand new content.
3. Make sure that all of your social media accounts are linked
Another way to ensure that your fans across your social media accounts can find the rest of your social media accounts, is to have links to each of your social media accounts clearly posted on each of your social media profiles. As individuals who enjoy the content which you post on one of your social media accounts are likely to enjoy the content which you post on your other social media accounts.
4. Ask your followers questions in order to encourage your followers to engage with your posts
One way to encourage your followers to engage with your posts is to frequently ask questions at the end of your posts. As you may be surprised at how many comments which your posts can accumulate if you use questions to encourage audience engagement. Just be sure to make an effort to respond to as many of the replies which you get to your questions.
5. Feature links to your blog or website in a lot of your social media posts
Another way to use social media in order to effectively drive traffic to your blog, website or shop is to feature direct links to your blog or website in some of your social media posts. As your followers will be likely to follow your links, if they are fans of your content.
6. Design your posts so that they appeal to your target audience
When you sit down to write a new social media post, it’s a great idea to have your target audience in mind, when you start writing and selecting photos for your post. As ideally your posts should be targeted to appeal to your target audience.
7. Consider hiring a part time or full time social media manager
If managing all of your social media accounts takes up too much of your time, it’s well worth hiring a part time or full time social media manager.
If you follow all 7 of the tried and tested social media tips listed above, you’ll have no trouble harnessing the power and influence of social media.