Shareability is a key component of any content strategy—it’s an effective way to drive more traffic to your website, connect with your existing customers, and be noticed by potential clients. Best of all, these improvements don’t require a massive budgetary investment—Search Atlas provides free SEO tools that will help you make your content more share-worthy. There are a few questions you should ask yourself as you dive in:
Are readers finding your content in the first place?
And, of equal importance, is it something that people want to read? Make sure you’ve optimized your content and are driving traffic to your site in the first place. Provide content that has value so that readers want to engage with it themselves before they even think about sharing your content with another user.
How can your reader help someone else?
By sharing your content, your reader is passing on that information to another person. Can your content help your reader’s network, too? People inevitably want to share beyond just what has improved their life or fixed their problems—they also want to think about how they can do the same for others. Your content should provide that solution.
Where is your content being shared already?
Analyze your backlink profile to get an idea of what websites are linking to yours, and then sort through your social media mentions to see what content is being shared. What pieces are readers posting, and where are they posting them? Use this data to pinpoint what you’re already doing well and where you can improve your shareability.
Are you encouraging readers to share?
If someone links to your website in a tweet or Facebook post, acknowledging their post with a simple “like” helps them know that you are investing in your audience and actually care if they share your work or not. It’s an easy gesture that can keep people engaged and aware that you are listening. Furthermore, taking the time to respond to a handful of comments (not just customer complaints, but the positive and fun things, too!) can embed you in your community in a meaningful way. You can also offer occasional incentives to share content by offering referral discounts, raffles, or other contests. People like to have fun online, so giving your users opportunities to share things for a reward may up your numbers as well.
Are you making things as easy as possible?
There may only be a few extra steps between clicking one button to share and doing it manually, but that can be just enough to make sure a reader doesn’t go through with sharing your content. Make it easy for them, and they’ll be all the more likely to help you spread the word. On WordPress, for example, there are several different plugins that will add social sharing buttons to everything you post. And remember—your readers also want to make it easy on their social media followers. Also, make sure your brand has a profile on major social media platforms so that you can be tagged in those shares.
Are your images high-quality?
Great images make the sharing experience all the better—not only does it add an extra touch of professionalism to your content overall, but it makes the link itself more aesthetically pleasing when shared. Try to keep your imagery matching a similar theme whenever possible and develop a unique format and design for any graphics you might use. Optimally, you want your readers to see an image and know at a glance that it must tie back to you.
Keep these questions in mind as you use the free tools at searchatlas.com. With some research, plenty of effort, and a bit of optimization, you’ll boost the shareability of your content, thereby driving traffic, sales, and customers to your website and your business.
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